The Most INTENT-DRIVEN MARKETING there is
Search Engine Marketing Solutions
If you’re not appearing in search results for the product or services you offer – who is?
YOUR COMPETITION.
Unlock the power of Search by building robust strategies designed to capture Local & National search traffic from qualified individuals in real-time. Track every ad delivered from its first point-of-touch to the final step of your checkout.
Comprehensive Campaigns
Our campaigns are crafted to deliver high-impact results across various platforms.
Expert Management
Benefit from our years of experience in managing and optimizing ad spend.
Proven Strategies
We implement strategies that are backed by data and tailored to your needs.
Our Search Services
Google & Microsoft Ads
Maximize your reach with data-driven ad campaigns tailored for search and display networks. Capture those looking for you, the service you offer, your competition, and much more to promote your brand!
Nonprofit Grant Management
Eligible Nonprofit Partners can receive $10,000/mo from Google Ads & $3,000/mo from Microsoft Ads (Bing, Yahoo, DuckDuckGo). We help partners establish their grant, implement a robust strategy, and maintain compliance.
Google Analytics & Tag Manager
Better understand your website traffic, marketing efforts, and online advertising through our deep knowledge & understanding of Google Analytics, Google Tag Manager, and similar products.
Local Service Ads
Local home services & some categories of local businesses benefit from Google’s “pay-per-lead” service. Drive qualified leads at measurable & affordable cost-per-conversions with Local Service Ads today!
e-Commerce
Our e-Commerce platforms & ads showcase your products directly in search results and social feeds, reaching buyers at the exact moment they’re ready to purchase.
Search Engine Optimization
Optimize your website & search engine presence to show organically for relevant searches in your area. Appear higher in search results, Google Maps, gather more rviews, and maintain your online reputation.
Google & Microsoft Ads Management
Google & Microsoft Ads are two powerful ways to reach your target audience through search and display networks. They allow businesses to place ads in front of potential customers actively searching for related products or services in realtime opportunities.
Our team conducts thorough keyword research and competitive analysis to create high-converting ads & target the right searches in your area. We design optimized landing pages, implement conversion tracking, and provide transparent reporting to ensure your campaigns are successful and every dollar is accounted for.
With over a decade of experience and a proven track record of managing substantial ad budgets, and helping local businesses, we know how to maximize your advertising dollars. Our local expertise and personalized approach ensure that your campaigns are both effective and efficient.
Nonprofit Search Grant Management
Are you a qualified 501(c)(3) Nonprofit?
To be eligible you must not be a:
– Government Entity
– Hospital or Healthcare
(unless Charitable Arm or Foundation)
– Education Institution
(unless Philathropic Arm)
Not one of the above? Great! You’re qualified for up to $10,000/month of Google Ads Credits and $3,000/month of Microsoft Ads Credits as well! We’ll help you secure these grants, establish camapigns maximized to expand your reach, expend your monthly credit, and also maintain compliance & regular reporting.
Google Analytics & Google Tag Manager
Google Analytics measures your website traffic, conversions, and audience behavior, while Google Tag Manager streamlines tracking by allowing advanced event setups without touching code. Together, they provide the foundation for accurate, actionable data designed to measure all your marketing efforts.
We assist our partners with:
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GA4 setup, customization, and dashboard creation
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Tag Manager configuration for events like form fills, downloads, and purchases
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Conversion tracking tied directly to your Google & Microsoft Ads, as well as your other marketing channels
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Real-time insights that fuel campaign optimizations
We turn data into decisions. With 12+ years of experience, we’ve implemented analytics and tracking solutions for hundreds of businesses — ensuring every click, lead, and sale is accurately captured and reported. That means smarter campaigns and higher ROI and transparency.
Local Service Ads
Google Local Service Ads (LSAs) place your business at the very top of search results with a “Google Guaranteed” badge. Unlike pay-per-click campaigns, LSAs are pay-per-lead — you only pay when a qualified lead calls or messages your business.
Need an alternative to Angie’s List or Home Advisor?
Here you go! We help with:
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Setup & verification of your Google Guaranteed account
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Optimized profiles to maximize call volume and lead quality
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Proven strategies for home services like HVAC, roofing, plumbing, electricians, cleaners, and more
Local Service Ads aren’t just for home services anymore. Google has recently expanded LSAs to include attorneys, real estate agents, financial planners, and other professional categories in their pay-per-lead service.
Whether you’re in home services or a professional field, our expertise ensures you get the most out of LSAs. With our deep knowledge of Google’s evolving platforms, and a local Kansas City presence, we maximize your leads while keeping costs under control and transparent.
Local Search Engine Optimization (SEO)
Local SEO focuses on optimizing your online presence to attract more business from relevant local organic searches. It involves enhancing your visibility in local search results, Google Maps, and industry-specific searches for blogs & articles.
At Pinpoint, we offer comprehensive Local SEO services, including Google Business Profile optimization, targeted local keyword strategies, and reputation & review management. Our goal is to connect your business with local customers actively seeking your services.
Choose Pinpoint because we understand the nuances of local markets. Our Kansas City roots give us unique insights into local SEO strategies that drive results, helping you dominate your local search landscape and your competition.
Sell More Products Online with our eCommerce Services
Shopping ads showcase your products directly in search results and social feeds, reaching buyers at the exact moment they’re ready to purchase. From Google Shopping and Microsoft Shopping to Amazon Sponsored Products and Meta Shops (Facebook & Instagram), these platforms let you put your catalog in front of high-intent audiences across multiple channels.
How We Help
Merchant Center & catalog feed setup for Google, Microsoft, Amazon, and Meta
Product feed optimization (titles, descriptions, categories, images)
Smart bidding strategies tailored for ROI and ROAS
Cross-platform integration for omnichannel visibility
A/B testing on creatives and landing pages to maximize conversions
We’ve experience in eCommerce and know how to balance budgets across channels that deliver the highest return. Whether you’re selling through search, Amazon, or social platforms, we ensure your products stand out and convert.
Ready to Amplify Your Search Marketing?
Whether you’re a Nonprofit, eCommerce Brand, or Local Business, Pinpoint has the expertise to elevate your search marketing strategies. Our data-driven approach ensures that every campaign is tailored to achieve your specific goals.
Join us and leverage our extensive experience in search engine marketing to enhance your online presence and drive measurable results. Take the first step towards transforming your digital marketing efforts today.