Creative services for your brand, campaigns and customer experience
Plan and produce the visual assets your business needs across digital channels, physical spaces and everyday customer touchpoints.
Creative that starts with the job it has to do
A photo for your website, a video for an ad and a banner for a trade show booth have very different jobs.
Good creative work is planned around where it will be seen and what the person seeing it should do next. That decides the size, the format, how much text it can carry and how quickly it has to make its point. Getting those answers first is what keeps a project from producing beautiful files that don't fit anywhere.
It also saves money. One well planned shoot or design system can supply a website, a campaign and a season of social posts, instead of starting from scratch each time.
Questions asked before anything is made
- Where will this be seen, and on what size screen or surface?
- Who needs to see it, and what should they do next?
- Which formats, sizes and quantities are needed?
- What already exists that we can use?
- Who approves it, and by when?
Brand and campaign design
Graphic design covers the everyday visual work a business runs on: ads, social graphics, web visuals, sales materials and the pieces that support an event or a launch.
Most of it happens within a brand you already have. The job is to keep things consistent, so a customer who sees your ad, your website and your storefront recognizes the same business each time. Where the brand has drifted over the years, design work can tighten it up without starting over.
Campaign design is planned with the campaign itself. An ad needs versions for each placement it runs in, and those versions are designed together rather than resized at the last minute. Meta Ads
- Ad creative
- Static and animated ads, sized for each placement.
- Social graphics
- Posts, stories and templates your team can reuse.
- Web visuals
- Graphics built for the pages and sections they sit in.
- Sales materials
- One sheets, presentations and proposals.
- Event and launch pieces
- Everything a promotion needs to look like one campaign.
Photo and video content
Real images of your people, your space and your work do something stock photography can't. They show customers exactly who they'll be dealing with.
Video production
Planned, shot and edited video, from short clips for social and ads to longer pieces that explain a service or tell a business's story.
Useful for: ads, websites, social media and presentations.
Photography
Photos of your team, location, products and work in progress, lit and framed to fit the places they'll be used.
Useful for: websites, Google Business Profile, social media and print.
Drone photo and video
Aerial stills and footage that show scale, setting and movement through a space, using cinematic, FPV and aerial 360 platforms.
Useful for: properties, facilities, destinations and events.
One shoot, many uses
A shoot is planned with a shot list that covers every place the content will go. That means wide and vertical framing for social, clean space for text on website headers, short cuts for ads and longer takes for video. One well organized day can supply months of material. Design and planning work the same wherever your business is. Shoots run out of Pinpoint's home base in Lee's Summit, and on-location work further afield can be discussed.
Photo and short form video are also what keeps a social media calendar looking like your business instead of a template. Social Media Management
Spaces and physical materials
A lot of marketing is something people walk through, hold or wear. The same planning applies, with a few extra details, like materials, quantities and proofs.
3D and 360 tours
An interactive tour lets someone look around a venue, facility or property before they visit, at their own pace. The capture method and where the tour is hosted are agreed for each project.
Useful for: event venues, attractions, commercial spaces and properties.
Print and signage
Brochures, rack cards, direct mail, banners, window graphics and trade show displays, designed and prepared to the printer's specifications.
Useful for: storefronts, events, sales teams and direct mail.
Apparel
Staff shirts, uniforms, event wear and merchandise, designed to look right on a person and not just on a screen.
Useful for: teams, events, sponsorships and retail.
Branded goods
Promotional items chosen to suit the audience, so they end up used and kept rather than thrown in a drawer.
Useful for: trade shows, customer gifts, community events and new hire welcome kits.
One point of contact. The right hands on each piece.
I plan and create the work, and bring in trusted specialists and vendors when a project calls for them: a printer, an embroidery shop, a sign fabricator, an extra camera operator. You don't have to find, brief or manage any of them.
What I handle
Creative direction, planning, design work, and keeping every piece consistent with your brand and the campaign it supports.
What specialists handle
Production that needs specific equipment or trades, such as printing, embroidery, fabrication and larger video crews.
What you handle
Approvals, and the knowledge only you have about your business, your customers and what feels true to your brand.
What you always know
Who is working on what, what is being ordered and in what quantity, and what is waiting on your approval.
How a creative project runs
Quantities, timelines, usage rights and approvals are written into the project scope, so nothing is left to assumption.
Brief
What the work is for, where it will be used, and who approves it.
Plan
Concepts, shot lists, specifications and quantities, agreed before production.
Create
Design, photography, filming and editing.
Review
Drafts and proofs for your feedback, within the revisions agreed in scope.
Produce
Final files, printing and ordering, checked against the approved proof.
Deliver
Files in the formats each channel needs, organized so you can find them later.
Planning a new website? Photography shot for the site is framed to fit the layouts it will live in. Website design
Creative questions
Can you work within an existing brand?
Yes, and most projects do. If you have brand guidelines, the work follows them. If you don't, the first project usually starts by pulling together the colors, fonts and logo files you already use, so everything after it stays consistent.
Can one shoot support multiple channels?
Yes, when it's planned that way. The shot list covers the website, ads, social and print from the start, including vertical and horizontal framing, so a single shoot can supply all of them.
Do you coordinate printing?
Yes. I prepare the files to the printer's specifications, handle proofs, and coordinate with trusted print vendors. Quantities, materials and delivery are confirmed in the project scope before anything is ordered.
Can you help with event materials?
Yes. Events tend to need a bit of everything: signage, printed pieces, apparel, branded goods and content captured on the day. Planning them together keeps the event looking like one brand, and the work on a schedule that suits the event date.
Can you use our existing photography?
Often, yes. Existing photos are reviewed for quality, and for whether you have the rights to use them the way you plan to. Good images get used. Gaps get filled with new photography where it's worth it.
Who owns the finished files?
How finished files and footage can be used, and by whom, is written into the project scope, so the answer is clear before any work begins.
Talk about creative
Tell me what you need made, where it will be used, and what's already on hand. We'll start there.
- Call or text (816) 730-2967
- Email austin@pinpt.com
Your message comes straight to Austin, not a sales team.