Insights
Marketing advice from Austin D. Williams
Plain answers to the questions business owners ask me most, about advertising, websites and hiring help. Straight talk, from someone who does the work.
- What your website needs before you send ad traffic to itPaying for clicks to a website that can’t or won’t convert wastes money. What your website needs before you run ads to it, and the one test to do this week.
- Google Ads or Meta Ads? Start with how your customer decidesGoogle Ads and Meta Ads reach people at different moments. How to tell which one fits your business, and when it makes sense to run both.
- What to check before you hire a marketing agency in Lee’s SummitBefore you sign with any marketing agency, ask these questions. A Lee's Summit marketer's list of what to check first, including the ones most people skip.