Privacy policy

This page explains what information pinpt.com collects, why, who else is involved, and the choices you have. I've tried to write it the way I'd explain it if you asked me in person.

Last updated October 1, 2026

Your details are used to reply to you. The measurement is yours to switch off.

I collect what you give me

If you fill out the form, call or email, I use those details to reply and to keep a record of our conversation.

I don't sell your contact details

They aren't rented, traded or added to a mailing list.

The site uses Google and Meta tools

They show me which pages and ads lead to real inquiries. They use cookies, and they are described in plain terms below.

You have choices

Browser privacy signals are honored, and you can opt out of ad personalization or ask me to delete what I have.

Go straight to your privacy choices

Who this policy covers

This policy covers pinpt.com, the website of Pinpoint, LLC, a performance marketing practice run by Austin D. Williams and based in Lee's Summit. When this page says "I" or "me," that's Austin. When it says "Pinpoint," that's the business.

It covers information collected through this website and through contact you start from it. If we go on to work together, how client information is handled is set out in our written agreement.

What I collect

Information you send me

When you use the contact form, I receive what you enter:

Your name
Your company or business name
Your phone number
Your email address
How you'd prefer I follow up
Anything you choose to write in the message box

If you call or email me directly, I receive whatever you choose to share in that call or message, along with your phone number or email address.

Please don't send passwords, account logins, payment details or other sensitive information through the form or by email. The site doesn't ask for it, and I don't need it to start a conversation.

Information collected automatically

Like most websites, pinpt.com uses analytics and advertising tools that collect some information as you browse. That can include:

The pages you view and how you move between them
The website, search or ad that brought you here
Your device type, browser and screen size
A general location, such as a city or region, estimated from your IP address
Actions on the site, such as submitting the form or tapping the phone number or email address

These tools do not receive the contents of what you type into the form. The exceptions are Google's enhanced conversions and Meta's Conversions API, described below, and even then they receive a coded version of your contact details, not the details themselves.

Spam protection

The contact form includes a hidden field that people never see and a simple check on how long the form took to fill out. Automated spam programs tend to fill in the hidden field or submit instantly, so those submissions are rejected. This check doesn't identify you and isn't used for anything else.

How I use it

To reply to you, in the way you asked me to
To keep a record of inquiries and conversations, so I know the history if we talk again
To understand which pages, searches and ads lead to real inquiries, so I can improve the site and spend Pinpoint's own advertising budget sensibly
To keep the site and the form working and free of spam
When the law requires it

Analytics and advertising tools

The browser tools below load through a single Google tag on the site, and the Meta Conversions API runs from the website's server. I use them to measure Pinpoint's own website and advertising, the same kind of measurement I set up for clients.

Google Analytics

Google Analytics shows how people find and use the site: which pages are visited, where visitors come from and which actions they take. It uses first party cookies set on pinpt.com. I never send names, email addresses, phone numbers or form messages into Google Analytics.

Google Ads

Conversion measurement. When someone clicks a Pinpoint ad on Google and later submits the form or taps the phone number, Google Ads records that the ad led to an inquiry.

Enhanced conversions. When you submit the form, your email address is converted on your own device into a scrambled code (a one way hash) before it is sent to Google. Google compares that code with signed in Google accounts to work out whether an ad played a part. Google does not receive your email address in readable form, and I don't receive anything about your Google account.

Remarketing. Pinpoint may show ads to people who have visited this site before, as they browse other websites or use Google services.

Google Ads uses its own advertising cookies, which are third party cookies set by Google's domains, together with the first party Google Analytics cookies on this site. Used together, they connect an ad someone saw or clicked with what they later did on pinpt.com, so ads can be measured and shown to relevant audiences.

Meta Pixel and Conversions API

The Meta Pixel and its companion, the Conversions API, tell Meta (the company behind Facebook and Instagram) when someone who saw a Pinpoint ad visits the site or sends an inquiry. The Pixel runs in your browser and uses cookies. The Conversions API sends the same events from the website's server, so results are counted accurately even when a browser blocks the Pixel. When you submit the form, contact details such as your email address and phone number may be included in hashed form, to help Meta match the inquiry to an ad.

For visitors in the states where Meta offers it, the site turns on Meta's Limited Data Use setting, which restricts how Meta can use this information.

The service providers that run the site

A few providers handle information on my behalf so the site can work: the web host that runs pinpt.com, the form tool that stores inquiries in the site's own database, and the business email service that delivers them to my inbox. They process it to provide their service, not for their own marketing.

If we work together, trusted specialists sometimes support a project. They only see what the work requires, and you'll know who is involved.

Beyond that, I share information only when the law requires it, to protect Pinpoint's legal rights, or as part of a sale or transfer of the business, in which case this policy would continue to apply to what was collected under it.

Pinpoint's own visit measurement

Besides the Google and Meta tools, pinpt.com runs two measurement tools from Pinpoint's own software. They set first party cookies on pinpt.com and record the pages you view, the page that sent you here, and any campaign tags in the page address. The tags never read what you type into a form. When you send the contact form, the website itself passes only your email's domain or the company name you entered to Prospector, never your email address or message.

Signal counts visits, sessions and contact form submissions (only that a form was sent, not its contents), so I can see which marketing brings people to the site.
Prospector estimates which organization a visit comes from, never the individual person, so I can see which businesses are looking at Pinpoint's services. It does this in three ways: from public internet registry records that show which organization a network belongs to (your network address may be looked up in those public records, such as ARIN's); from a link I sent to your organization, which carries a short code for that organization; or from the business email domain or company name you enter in the contact form. No outside data company is used and nothing is sold or shared. Your IP address is not stored; a one way scrambled value is kept instead. If your browser sends a Global Privacy Control signal, Prospector does not set its cookies or record your visit. Its visit records are deleted after 13 months.

Cookies and consent

Cookies are small files a website stores in your browser. On pinpt.com they come from the Google and Meta tools and Pinpoint's own visit measurement described above and are used for measurement and advertising. The site doesn't use cookies to identify you by name.

The site doesn't show a cookie banner. Instead, you can control cookies and advertising directly, using the choices in the next section. Blocking or deleting cookies won't stop the site or the contact form from working.

Your privacy choices

You don't need an account or a reason to use any of these.

Global Privacy Control

If your browser or a browser extension sends a Global Privacy Control signal, the site treats it as a request to opt out of advertising related sharing. Google's advertising features are limited to restricted data processing, and advertising data sent to Meta is limited for your visit. You don't need to do anything else.

Opt out of Google

Turn off personalized ads from Google in Google Ads Settings.
Stop Google Analytics from collecting data about your visits with the Google Analytics opt out browser add on.

Opt out of Meta

Manage how Meta uses information from websites to show you ads in your Facebook ad preferences.

Your browser

Most browsers let you block third party cookies, clear cookies you've already received, or browse in a private window. Your browser's settings or help pages explain how.

Ask about your information

You can ask me what information I have about you, ask me to correct it, or ask me to delete it. Email austin@pinpt.com from the address you used to contact me, or call (816) 730-2967, and I'll handle it personally. I may need to confirm it's really you before sharing or deleting anything. Some states give their residents specific privacy rights; whatever state you're in, I'll respond to these requests.

Deleting your details from my records doesn't remove data that Google or Meta already hold. For that, use the opt out tools above.

How long information is kept

Inquiries. Form entries and related emails are kept for as long as they're useful for following up and keeping a record of business conversations, then deleted. If we work together, records are kept as our agreement and the law require.

Analytics and advertising data. Google and Meta keep data under their own retention rules. Google Analytics is set to keep detailed visit data for a limited period, after which Google deletes it automatically.

Backups. The website host keeps daily backups for 30 days, so a deleted inquiry can remain in a backup until that backup expires.

Chatting with Pinny

Pinny is the AI assistant in the corner of pinpt.com and Pinpoint Signal. When you chat with her, your messages are sent to an AI provider to write her replies, along with the title and address of the page you are on and, if you are signed in to Signal, your first name. Cookies, analytics IDs and your IP address are never sent to the AI provider. A scrambled form of your IP address is used only to limit abuse.

What is kept. Conversations are stored so a chat can follow you from page to page and so I can review them to improve Pinny. Card numbers, bank numbers, Social Security numbers and passwords are masked before anything is stored. Chats from visitors are deleted after 30 days, and chats from signed in Signal users after 180 days.

Your choices. You can hide Pinny for a visit or for the day from the menu in her chat window. To have your conversations deleted, ask through the contact form and I will remove them. Please don't share passwords or payment details in the chat.

Bot protection. To keep automated abuse out of the chat, Pinny uses Cloudflare Turnstile, which checks in the background that a visitor is a person. Cloudflare handles that information under its Turnstile Privacy Addendum.

Pinpoint apps and Google account data

I run two web apps that can connect to Google accounts: Signal (signal.pinpt.com), the reporting and account management tool I use for clients, and Prospector (prospector.pinpt.com), a prospecting tool for sales teams. This section explains what they access from Google, why, and what happens to it.

What is accessed.

Signal connects only with Pinpoint's own Google account. It reads performance data for the client properties I manage (Google Ads, Google Analytics, Search Console, Business Profile and YouTube) and writes the reports I prepare for those clients to Google Sheets. Changes to a client's Google Ads account are made only after I review and approve them.
Prospector and Google Ads: when a Prospector customer or Pinpoint connects a Google Ads account, Prospector creates Customer Match audience lists in that account, uploads members from the customer's own first-party records, and reads each list's size and match status. Email addresses and phone numbers are hashed (SHA-256) before they are sent to Google. Prospector does not create or change campaigns in Google Ads.
Prospector and Gmail: when a Prospector user connects Gmail, Prospector saves the outreach drafts the user asks for into that user's Gmail drafts folder, and reads the account's email address to show which mailbox is connected. Prospector does not read, delete or send email; the user reviews and sends every message.

How it is used. Google account data is used only to provide the feature it was connected for, for the person or business that connected it. It is never sold, used for advertising, or used to build profiles across clients, and it is not transferred to anyone else except as needed to provide the feature, to comply with the law, or as part of a merger or acquisition with notice to you. No one reads it unless you ask for help, it is needed for security or to comply with the law, or it has been aggregated and anonymized. It is not used to train generalized artificial intelligence or machine learning models.

Pinpoint's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Storage and your choices. Access tokens are encrypted at rest and never shown in the apps. Removing a connection in the app's settings deletes its stored tokens immediately, and you can also remove access from your Google Account at myaccount.google.com/permissions. Customer Match lists live in the connected Google Ads account and can be removed there; Prospector keeps a log of each upload (date, list, row count and who sent it), and the customer records an audience is built from stay in that customer's Prospector workspace until the customer deletes them. Reporting data Signal stores is kept while I manage the account, and I will delete it on request when we stop working together. To ask a question or request deletion, use the contact form.

Keeping information secure

The site runs over an encrypted connection, admin accounts are protected, and inquiries go only to me. No website or email system is perfectly secure, though, which is one more reason not to send sensitive information through the form. If a security problem ever affected your information, I would let you know as the law requires.

Children

pinpt.com is for businesses, not children. I don't knowingly collect information from anyone under 13, and if I learn that I have, I'll delete it.

Changes to this policy

If the site starts using a new tool, stops using one, or changes how information is handled, this page will be updated and the date at the top will change. If the change is significant, I'll say so clearly here.

Questions about your information?

Ask me directly. Tell me what you'd like to know, correct or delete, and I'll take care of it personally.

Call or text (816) 730-2967
Email austin@pinpt.com

Your message comes straight to Austin, not a sales team.