Website design that helps visitors become customers
Give customers a clear picture of your business and an easier way to take the next step. Pinpoint plans and builds websites around your brand, your services, and the actions that matter to your business, on WordPress, Shopify, Squarespace or whichever platform fits the way you work.
A website built around your business
A good website does more than describe what you do. It helps a visitor decide whether you are the right fit, and makes it easy to act when they are.
Built for the phone in their hand
Many visitors arrive on a phone, often in the middle of comparing options. Navigation, calls and forms are designed and checked for that visit first.
Clear about what you actually do
Each service gets a page that explains who it is for, what is involved and what happens next, so a visitor does not have to guess or call just to find out.
A path to the next step
Every page is planned around an action that matters to your business, whether that is a call, a form, a booking or a visit, and that action is easy to find.
New websites and thoughtful redesigns
A new website
For a business launching a site for the first time, or replacing one that no longer reflects what you offer. The work starts with your services and customers, then builds the pages around them.
A redesign
For a site that exists but is not pulling its weight. A redesign starts by reviewing what the current site does well, which pages bring in inquiries, and what is getting in the way, so useful content and search history are not thrown out with the old design.
Focused campaign landing pages are also available, built to match a specific advertising campaign and the action it is meant to produce.
Who this is built for
- Service businesses
- eCommerce and retail
- Professional services
- Brochure and service websites, redesigns, and campaign landing pages
Scoped separately or referred out
- Sites that depend on intricate custom code
- Complex third party system integrations
- Custom or regulated security requirements
Pinpoint is based in Lee's Summit and builds websites for service businesses, retail and eCommerce, professional services and similar, whether they're down the road or on another continent. Projects that hinge on heavy custom development, complex system integrations or specialized security requirements are outside what I take on, and I will tell you that early rather than halfway through.
What goes into the build
The visible design is the last part people see and a small part of the work. This is what sits underneath it.
- Discovery. Your services, customers, competitors and the actions that matter most.
- Sitemap. Which pages the site needs and how a visitor moves between them.
- Content planning. What each page has to say, in what order, for whom.
- Brand specific design. A layout shaped around your brand, not a stock template.
- Mobile layouts. Designed for the phone, not squeezed onto it afterward.
- Service pages. Built to answer the questions customers ask before they call.
- Baseline on page SEO. Clear structure, titles, descriptions and page hierarchy.
- Form setup. Forms that are easy to complete and deliver reliably.
- Agreed analytics. The measurement you and I agree on, planned before launch.
- Accessibility checks. Keyboard use, readable contrast, labeled forms.
- Launch preparation. Redirects, testing and a careful switch from the old site.
Designed to be useful after launch
A website should not need a developer every time a sentence changes. Pages are built from reusable sections on your platform, whether that's WordPress, Shopify, Squarespace or something similar, so everyday text and images can be updated by your team, and new pages can follow the same patterns.
Some custom features have technical dependencies. Those are identified during the build, so you know which parts are simple to change and which are worth a conversation first.
Editable text and images
Everyday updates in your site’s own editor.
Reusable page sections
New pages that match the rest of the site.
A practical owner handoff
How to make common updates, and what to leave alone.
A clear path through the project
You know where the project stands and what is needed from you at each step. A schedule is set after discovery, once the scope is clear.
Discover
Your business, services, customers and goals for the site.
Outline and copy
The sitemap and what each page needs to say.
Design direction
The look of the site, agreed before the build begins.
Build
Pages, mobile layouts, forms and measurement.
Review and test
Your review, plus checks on devices, forms and accessibility.
Launch and handoff
A careful switch from the old site, then a walkthrough for your team.
Connected to the rest of your marketing
A website is where advertising, search and creative all land. Treating them as one connected system, measured against what visitors actually do, is what performance marketing means in practice.
Ads need a page that finishes the job
The message in an ad should continue on the page it sends people to. Landing pages are planned with the campaign, not after it.
Search visibility starts on service pages
Clear, specific service pages give search engines and customers the same useful answer about what you offer and where.
Images that fit the layout
Photography and video are more useful when they are planned around the pages and sections where they will appear.
The first example is the site you are on. Client projects appear here only after the client approves them.
Website questions
Can you redesign my current site?
Yes, whether it's on WordPress, Shopify, Squarespace or something similar. A redesign starts with a review of what the current site does well, which pages bring in inquiries, and what is getting in the way. Some sites are best rebuilt and others improved in place. That recommendation comes after the review, not before.
Do you only build on WordPress?
No. WordPress is a great fit for a lot of service businesses, but it isn't the only good answer. I'm just as comfortable working in Shopify, Squarespace and similar platforms. The right choice depends on what you sell, who will keep the site updated, and what it needs to connect to. If you're already on a platform that works for you, there's usually no reason to move.
Will the site work on mobile?
Yes. Mobile layouts are designed and tested as part of the build rather than adjusted at the end, with calls, navigation and forms checked on a phone.
Can I edit my own content?
Yes, for everyday text and images. Pages are built from reusable sections on your platform, and the handoff covers how to make common updates. Where a custom feature has technical dependencies, that is pointed out before launch.
Does website design include ongoing SEO?
The build includes baseline on page SEO: clear page structure, titles, descriptions and service pages built around what customers look for. Ongoing search work, such as new content and search visibility over time, is its own service. See SEO & Local Visibility.
Can you help with photography?
Yes. Photography, video and drone capture are coordinated through Creative Services and Drone Photo & Video, planned around the pages where the images will be used.
Talk about your website
Tell me what your current site does, what it should do, and where it falls short. We'll start there.
- Call or text (816) 730-2967
- Email austin@pinpt.com
Your message comes straight to Austin, not a sales team.