Google Ads management that turns searches into real inquiries
Reach people looking for what you offer, with campaigns built around your business goals and the quality of the inquiries they generate.
Paid search isn't about buying clicks. It's about intercepting buying decisions.
Search ads reach people at the moment they are already looking for what you sell. That makes search one of the most intent driven channels in marketing, and it means the details matter: what someone typed, where they are in the decision, and what they find when they click.
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Awareness
“mattress”
Broad reach that builds the shortlist.
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Consideration
“best mattress for back pain”
Reviews, ratings, and side by side comparison.
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Intent
“Sealy mattress near me”
Tight targeting that closes the sale.
Campaign strategy changes depending on where the customer sits in the buying journey.
Capture intent. Eliminate waste. Scale intelligently.
What an account review examines
If you already advertise on Google, the work starts with what the account is doing now. The goal is to find the dollars that are not working before recommending anything new.
Search terms and wasted spend
What people actually searched before they clicked, and which of those searches were never going to become customers.
Structure and settings
How campaigns are organized, where they run, when they run, and whether the settings match how you do business.
Conversion tracking
Whether calls, forms and bookings are counted correctly, once each, so the account is optimizing toward real actions.
Ads and assets
Whether the ads say something specific and useful, and whether calls, locations and sitelinks are set up to help.
Landing pages
What happens after the click. A strong ad sent to a weak page still loses the customer.
Lead quality
Which inquiries turned into real conversations, and which were spam, poor fits or people looking for something else.
Campaign types, chosen for your business
Not every account needs every campaign type. Each option is evaluated against your goals, budget and customers, and used only where it earns its place.
Search
Capture existing demand for your products, services, or competition.
Performance Max
Expand reach with automation, under strategic oversight.
Shopping
Put products in front of ready to buy searchers.
Display
Build awareness across longer buying cycles.
Remarketing
Reconnect with visitors when they're ready to convert.
YouTube
Earn attention before the search starts, or after it.
Call campaigns
Turn high intent searches into phone leads.
Microsoft Advertising
Bing, Yahoo and DuckDuckGo. Often overlooked, with lower competition and frequently lower cost per click. Valuable for the right audience.
Objectives first. Keywords second.
Campaigns are built from business objectives, not keyword lists alone. Every account moves through the same eight questions.
Business goals
Why we're advertising.
Customer journey
Where buyers stand.
Audience signals
Who's worth reaching.
Creative
What earns the click.
Landing pages
Where clicks convert.
Tracking
What actually happened.
Optimization
What to improve next.
Growth
What compounds over time.
A campaign is only as good as the page it sends people to. When the current page is getting in the way, a focused landing page is planned alongside the campaign. Website and landing page design
Optimization never stops. Every cycle feeds the next.
- Research
- Launch
- Measure
- Analyze
- Refine
- Scale
Then back to research. Continuous improvement, not a one time setup.
What this looks like, day to day
Direct access to Austin
Not a rotating account team.
A visible optimization cycle
You always know what changed, and why.
Standing waste audits
Not a one time setup and walk away.
Reporting tied to revenue
Leads and sales, not vanity clicks.
How performance is evaluated
A click is not a sale.
Platform dashboards report clicks, impressions and conversions, and those numbers are useful for running the account. They are not the same as business results. Reporting is built around the actions that matter to you, and it is honest about what the data can and cannot show.
- Qualified inquiries, not every form fill
- Leads your team accepted as real opportunities
- Sales attributed to search, where the data is reliable
- Cost per qualified inquiry
- Problems in the path from click to contact
- Objective
- What the campaigns are meant to produce this period.
- Period
- The dates covered, compared with the period before.
- Qualified inquiries
- Inquiries confirmed as real opportunities.
- Cost per qualified inquiry
- Spend measured against qualified inquiries, not all clicks.
- What changed
- Adjustments made to the account, and why.
- Lead quality feedback
- What your team heard in the conversations.
- Next decision
- What happens before the next report.
Works best alongside
Websites
Pages that finish what the ad started, with forms and calls that are easy to use.
SEO & Local Visibility
Paid search queries show what customers look for, which makes organic search work better informed.
Marketing Consulting
For deciding how search fits with every other channel and vendor you already use.
Google Ads questions
Can you review an existing account?
Yes. With an existing account, the work starts by reviewing search terms, structure, tracking and landing pages before anything is changed, so decisions are based on what the account has already learned.
Can you work with our current website?
Often, yes. The review looks at whether the pages your ads send people to make the next step clear. Sometimes small changes are enough, and sometimes a dedicated landing page is the better answer.
Do you manage Microsoft Advertising?
Yes, where it fits. Microsoft Advertising reaches people searching on Bing, Yahoo and DuckDuckGo, and for some audiences it is worth running alongside Google.
How do you know which inquiries are useful?
Counting a form or a call is only the start. Where possible, inquiries are reviewed for quality with your team, so reporting can separate real opportunities from spam and poor fits, and budget can follow what actually turns into business.
Can paid search target a specific area?
Yes, at whatever scale fits the business. Pinpoint is based in the Kansas City area, but campaigns run wherever your customers are: a small service area, a region, a whole country or several. Location and schedule settings keep spend on customers you can reach. Whether there is enough search demand in those areas is part of the initial review.
Talk about Google Ads
Tell me what you're running now, what it's producing, and what you'd like it to produce. We'll start there.
- Call or text (816) 730-2967
- Email austin@pinpt.com
Your message comes straight to Austin, not a sales team.
Insights
Further reading
- What your website needs before you send ad traffic to itPaying for clicks to a website that can’t or won’t convert wastes money. What your website needs before you run ads to it, and the one test to do this week.
- Google Ads or Meta Ads? Start with how your customer decidesGoogle Ads and Meta Ads reach people at different moments. How to tell which one fits your business, and when it makes sense to run both.